AMP Product Catalog - Advanced
AMP Product Catalog Promotion Details Salesforce AppExchange AMP Product Catalog
Table of Contents Showcase Your Product 3 –5 Promote AppExchange Listing 6–14 Increase Solution Awareness 15–23 Educate Salesforce Employees 24–25 Table of Contents AMP Product Catalog
Proud 2020 Content Marketing Awards Finalist for “Short-Form Video Series” and Winner for “Best Short-Form Video or Video Series as Part of a 60-Second Content Marketing Program.” Solution Video 60-second video sharing how your solution solves a common Historical Metrics Note: Metrics are a guide, not a guarantee. Details customer challenge in four Exposure to 40,000+ Apply for one per simple steps. quarter, pick one listing. 265,000 YouTube views. followers on AppExchange social $10K Learn more channels combined. Video Showcase Your Product 3
Industry Product Demo Video for Demand Gen Generate contacts with a three-minute co-branded demo Historical Metrics Note: Metrics are a guide, not a guarantee. Details video that highlights an industry 100+ Apply for one per you are targeting. quarter, pick one listing. opt-in contacts. $17.5K Learn more Video Showcase Your Product 4
Product Demo Video Showcase your solution with a co-branded one-minute-and-20- second demo video. Common Ways to Use It Details - Add to AppExchange listing as a CTA for the Apply for one per “Watch Demo” button. quarter, pick one listing. - Share with your sales team. $10K Learn more - Add to your website. Video Showcase Your Product 5
AppExchange Chat Connect in real time with prospects visiting your AppExchange listing(s) via Historical Metrics Note: Metrics are a guide, not a guarantee. Details AppExchange Chat. % % % Select any or all listings 6 11 5 you want AppExchange of AppExchange Chat of AppExchange Chat of AppExchange Chat Chat included on. appearances turned conversations turned conversations turned Apply for 1 per year. into conversations into new leads. into meetings booked. (human + bot). $15K/ Learn more annually Content Promote AppExchange Listing 6
Category or Subcategory Promotion Show off your listing in the Historical Metrics Note: Metrics are a guide, not a guarantee. Details sponsored spot on Estimated For ISVs only. a category or subcategory 30% Apply for 1 per listing. page for an entire quarter. average lift in listing traffic. $5K Learn more Sponsored Promote AppExchange Listing 7
Consultants Page Promotion Show off your listing in the sponsored spot on the consultants page for an Historical Metrics Note: Metrics are a guide, not a guarantee. Details entire quarter. Estimated For consulting 80% partners only. average lift in listing Apply for 1 per listing. traffic. $5K Learn more Sponsored Promote AppExchange Listing 8
Custom Marketing Execute custom co-marketing where it’s beneficial to work directly with the AppExchange team. Details ISVs only. Provide a brief summary of your idea and goals and send to ampteam@ salesforce.com. Custom Pricing Custom Assets Promote AppExchange Listing 9
Homepage Promotion Spotlight your listing for a month in the “Sponsored Solutions” section of the revamped AppExchange Historical Metrics Note: Metrics are a guide, not a guarantee. Details homepage. Estimated Apply for one per 30% quarter, pick one listing. increase in listing traffic. $15K Learn more Sponsored Promote AppExchange Listing 10
Industry Promotion Show off your listing in the sponsored spot on an industry page for an entire quarter. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated For ISVs only. 20% Apply for one per increase in quarter, pick one listing. listing traffic. $5K Learn more Sponsored Promote AppExchange Listing 11
Paid Media — Display Drive traffic to your listing with co-branded display banner ads. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated Apply for one per 90% quarter, pick one listing. increase in listing traffic. $20K Learn more Sponsored Promote AppExchange Listing 12
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Paid Media — Social Drive traffic to your listing with co-branded social banner ads. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated Apply for one per 90% quarter, pick one listing. increase in listing traffic. $20K Learn more Sponsored Promote AppExchange Listing 13
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Sponsored Search Result Rise to the top of the recently rebuilt, simplified AppExchange search experience. Historical Metrics Note: Metrics are a guide, not a guarantee. Details 1,000+ For ISVs only. total unique seaches for Apply for one per each family of keywords. quarter, pick one listing. $7.5K Learn more Sponsored Promote AppExchange Listing 14
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Customer Testimonial Video In this co-branded, interview-style Historical Metrics Note: Metrics are a guide, not a guarantee. Details video, your customer shares 40,000+ Exposure to Apply for 1 per quarter, the impact of your solution on 265,000 pick 1 listing. their business. YouTube views. followers on AppExchange social channels. $12K Learn more Video Increase Solution Awareness 16
Digital Asset Localization Reach a bigger audience by translating and redesigning an AMP digital asset into Details another language. Languages offered: Must have purchased -German -Spanish the promotion in English in a previous -Italian -Other languages may quarter. Original asset -Japanese be available upon creation date cannot be request older than two years. $2.5K Learn more -Portuguese Content Increase Solution Awareness 17
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SUMO Scheduler oc mee tform t pla t scheduling pr en emen v and e omer st t u omer engag e c st e u c tmen ease sales, ensur ee Learn mor incr y e emplo v t includes online appoin o a , and th . hane t scheduling tion, and impr c en en AE v t e , e r heduler on and SUMO Sc scheduling as seen firsth tion. about , h tisfac Demand Gen ed sa queue scheduling fit e bene v a omers h st u w its c ho Build brand trust with a Historical Metrics Note: Metrics are a guide, not a guarantee. Details thought-leadership advertorial Exposure to 200+ Apply for one per in The Exchange, AppExchange’s 265,000 quarter, pick one listing. quarterly digital magazine. opt-in contacts. followers on AppExchange social channels. $20K Learn more Content Increase Solution Awareness 18
Executive Interview Video Showcase your solution’s capabilities with a video interview between an executive at your Historical Metrics Note: Metrics are a guide, not a guarantee. Details company and a Salesforce MVP. 40,000+ Exposure to Apply for one per 265,000 quarter, pick one listing. YouTube views. followers on AppExchange social channels. $12K Learn more Video Increase Solution Awareness 19
Healthcare Industry Webinar Showcase your thought leadership in the healthcare industry through a 30-minute interview style “fireside Anticipated Metrics Note: Metrics are a guide, not a guarantee. Details chat” webinar. 75 Apply for one per quarter, pick one listing. opt-in webinar attendee registration contacts. $13K Learn more Video Increase Solution Awareness 20
Industry E-Book for Demand Gen Tell the story of how your solution helps solve industry- and role- specific challenges with a Historical Metrics Note: Metrics are a guide, not a guarantee. Details customized PDF featuring a 100+ Apply for one per quarter, pick one listing. hypothetical use-case scenario. opt-in contacts. $15K Learn more Content Increase Solution Awareness 21
Trailhead Modules for Salesforce Customers Create two custom Trailhead Anticipated Metrics Note: Metrics are a guide, not a guarantee. Details modules that highlight a thought 2,000 For Summit-tier leadership topic alongside your ISV partners only. badge completions. product information. $50K Learn more Content Increase Solution Awareness 22
Video Asset Localization Reach a bigger audience by translating and redesigning an AMP video promotion into Details Note: Metrics are a guide, not a guarantee. Details another language. Languages offered: Must have purchased -German -Spanish the promotion in English in a previous -Italian -Other languages may quarter. Original asset -Japanese be available upon creation date cannot be request older than two years. $5K Learn more -Portuguese Video Increase Solution Awareness 23
Customer Demo Video for Solution Engineers Tell a real customer success story in a three-minute demo video. Historical Metrics Note: Metrics are a guide, not a guarantee. Details 6,000+ For ISVs only. total visits to hosting Apply for one per $7.5K Learn more library per week. quarter, pick one listing. Internal only. Video Educate Salesforce Employees 24
Demo Jam for Solution Engineers Battle other partners in a virtual game-show style webinar and get connected with Salesforce SEs Historical Metrics Note: Metrics are a guide, not a guarantee. Details interested in learning more about 250+ For ISVs only. your solution. SE Demo Apply for one every Jam views. two quarters, pick one listing Internal only. $5K Learn more Video Educate Salesforce Employees 25
