“We are in the CX SITUATION business. We need our content to be Salesforce is the global leader in cloud CRM with over interactive & smart” 150,000 customers worldwide. We are in the CX business. We need AppExchange is world’s largest business app marketplace. It offers over 3,000 apps and components our content to be to extend the power of Salesforce.Its solutions, reviews, interactive & smart content and consultants help extend Salesforce into any department or industry. The goal? Salesforce wanted to transform the content experience to offer better organized content in one place and in a more interactive innovative way, to help improve customer engagement and uplift revenue from both partners and customers.