AppExchange | Case Study
Salesforce AppExchange Marketing Study [Confidential]
Exchanging static content for innovative experiences How RELAYTO helped Salesforce AppExchange transform customer engagement
AT A GLANCE The Solution The Result The Situation Distribute up-to-date content for wide Smarter, faster, more 460,000 Views audience: users / prospects / partners personalized content @ scale across 115+ assets Improve customer & partner Keep traffic within site(s) to 266,000 Hours view engagement maximize engagement time with engagement 4 Digital & Creative Walk-the-talk of a leader in Integrate WOW CX experience with 360 Customer Experience atomic sharing and analytics Awards
“We are in the CX SITUATION business. We need our content to be Salesforce is the global leader in cloud CRM with over interactive & smart” 150,000 customers worldwide. We are in the CX business. We need AppExchange is world’s largest business app marketplace. It offers over 3,000 apps and components our content to be to extend the power of Salesforce.Its solutions, reviews, interactive & smart content and consultants help extend Salesforce into any department or industry. The goal? Salesforce wanted to transform the content experience to offer better organized content in one place and in a more interactive innovative way, to help improve customer engagement and uplift revenue from both partners and customers.
SOLUTION At the heart of the new AppExchange is the RELAYTO AI powered platform
SOLUTION Faster, smarter and more personalized RELAYTO enables the sharing of content at scale whilst still being embedded on appexchange.com to keep customers within the site. Generating ALEX PLEASE SUGGEST WHICH SCREEN SHOT granular analytics to provide data and actionable SHOULD GO HERE insights to show what work and what doesn’t. ” I love this! It will definitely increase engagement. Thank you so much for sharing. Amanda Trickey Content Marketing Specialist ”
SOLUTION Packed with powerful features to maximize engagement RELAYTO converts all content of any file type into rich interactive experiences, with animations, ALEX PLEASE SUGGEST WHICH SCREEN SHOT rollovers and easy to complete navigation, which SHOULD GO HERE keeps customers engaged for longer ” Thank so much we’re really happy so far! We’re using RELAYTO for a lot and have plans to keep using it for more & more Andrew Gothelf Director AppExchange Marketing Program ”
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RESULTS The Relayto Impact A re-imagined more user friendly, reliable and interactive user experience which boosted customer engagement, while improving business efficiency and conversion. Improved Performance 460,000 views of 266,000 hours spent 1.6k views to AppExchange 115+ e-books e-books on Relayto looking at Relayto overall from Relayto content hub created
AWARD-WINNING EXPERIENCES INTERACTIVE E-BOOK & GUIDES MULTIMEDIA MAGAZINE ON DEMAND CONTENT PORTAL Salesforce Salesforce AppExchange Salesforce AppExchange Awards Won 3 platinum awards 1 Gold
KEY TAKEAWAYS AppExchange is the hub of Salesforce ecosystem that contains interactive guides, publications & magazines: Live, updatable content that can be broadly used & shared between all Salesforce teams: directors, managers, content / product markets & designers Adopted internally, in partner-only communications and public salesforce properties and social platforms Hubs provide clear structure & organization for the 115+ interactive experiences in the Salesforce ecosystem Successful Sharing of the Platform embeds on the Salesforce website AppExchange platform generate a lot of traction & engagement Book a meeting
