Everything from the most immediate details to the big picture are organized and at your fingertips. In every moment, each person knows what they should be doing and why they’re doing it. That’s when it gets fun. People love what they do and feel appreciated for what they’re doing. That visceral feeling of being in the zone every day empowers teams to work better, smarter, faster. Organization is as effortless between people as it is between our own brains and bodies. By empowering all teams to achieve their most ambitious goals, we help humanity thrive. Asana Brand Book 13