INSIGHTS FOR 2021 LOOKING FORWARD Changes to SEO/search algorithms (62%) and data management/analytics (50%) are top-of-mind for B2B content marketers in 2021/2022. Content Marketing-Related Areas That Will Be Most Important to B2B Organizations in 2021/2022 Changes to SEO/search algorithms 62% Data management/analytics 50% Content marketing as a revenue center 44% Changes to social media algorithms 42% Data privacy/regulations 21% Voice/audio (e.g., social audio, voice search) 21% Artificial intelligence 15% Content security (e.g., HTTPS encryption) 9% Other 6% None of the above 6% 0 20 40 60 80 Base: Content marketers. Aided list; multiple responses permitted. 12th Annual Content Marketing Survey: Content Marketing Institute/Marketing Profs, July 2021 47