BUDGETS & SPENDING 43% said their 2021 content marketing budget increased over 2020 levels. 66% expect their 2022 content marketing budget to increase over their 2021 budget. How 2021 B2B Content Marketing Budget How B2B Content Marketing Budget Compares with 2020 Will Change in 2022 Compared with 2021 1% 4% 2% 7% 11% ■ Increase more than 9% ■ Increased 20% ■ Increase 1%-9% ■ Stayed the same 43% 24% ■ Stay the same ■ Decreased ■ Decrease 1%-9% ■ Unsure 42% 46% ■ Decrease more than 9% ■ Unsure Base: Content marketers who know their organizations’ budget/budgeting process Base: Content marketers who know their organizations’ budget/budgeting process for content marketing. Aided list. for content marketing. Aided list. 12th Annual Content Marketing Survey: Content Marketing Institute/Marketing 12th Annual Content Marketing Survey: Content Marketing Institute/Marketing Profs, July 2021 Profs, July 2021 42