CONTENT CREATION & DISTRIBUTION LinkedIn is the organic social media platform that B2B content marketers used the most and the one they said produced the best results. Organic (Nonpaid) Social Media Platforms B2B Marketers Used B2B Organic (Nonpaid) Social Media Platforms to Distribute Content in Last 12 Months That Produced Best Results in Last 12 Months (Top 5) LinkedIn 93% Facebook 80% LinkedIn 77% Facebook 37% Twitter 71% Instagram 27% YouTube 60% YouTube 21% Instagram 56% Twitter 17% Pinterest 11% Medium 8% 0 20 40 60 80 0 20 40 60 80 100 Base: Content marketers who used the nonpaid social media platforms listed to Base: Content marketers. Aided list; multiple responses permitted. distribute content in the last 12 months. 12th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs, July 2021 12th Annual Content Marketing Survey: Content Marketing Institute/Marketing Profs, July 2021 Other paid social media platforms used in last 12 months: Clubhouse (5%), Quora (5%), TikTok (5%), Reddit (4%), Discord (2%), Snapchat (2%), Twitter Spaces (2%), Other (3%), and None (2%). 30