BUDGETS & SPENDING 64% of respondents said they had knowledge of their company’s content marketing budget. Of those, 22% said they spent 50% or more of their total marketing budget on content marketing. Do You Have Knowledge of Percentage of Total Marketing Budget Spent Your Organization’s Budget/Budgeting on B2B Content Marketing Process for Content Marketing? 100% 3% 75%-99% 6% 50%-74% 13% 36% ■ Yes 64% ■ No 25%-49% 17% 10%-24% 26% 5%-9% 16% 1%-4% 14% Base: Content marketers. 0% 5% 12th Annual Content Marketing Survey: Content Marketing Institute/Marketing Profs, July 2021 0 20 40 60 Base: Content marketers who know their organizations’ budget/budgeting process for content marketing. Aided list. 12th Annual Content Marketing Survey: Content Marketing Institute/Marketing Profs, July 2021 41