CONTENT CREATION & DISTRIBUTION In addition to using their organization’s website to distribute content in the last 12 months, more than 50% of respondents used blogs, email newsletters, and email. Owned-Media Platforms B2B Marketers Used to Distribute Content in Last 12 Months Their organization’s website 90% Blog 76% Email newsletter 69% Email (other than newsletter) 68% Microsite (e.g., resource center) 28% Their organization’s branded online community 22% Digital magazine 12% Online learning platform 12% Mobile app 8% Other 5% 0 20 40 60 80 100 Base: Content marketers. Aided list; multiple responses permitted. 12th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs, July 2021 28