CONTENT CREATION & DISTRIBUTION The top technologies B2B organizations use to assist with content marketing are analytics tools (83%), social media publishing/analytics (80%), email marketing software (75%), and content creation/calendaring/collaboration/ workflow tools (73%). Technologies B2B Organizations Use to Assist With Content Marketing Analytics tools (e.g., web analytics, dashboards) 83% Social media publishing/analytics 80% Email marketing software 75% Content creation/calendaring/collaboration/workflow 73% Customer relationship management (CRM) system 53% Content management system (CMS) 49% Marketing automation system (MAS) 34% Content distribution platform 23% Content performance/recommendation analytics 22% Other 4% 0 20 40 60 80 90 Base: Content marketers. Aided list; multiple responses permitted. 12th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs, July 2021 24