INTRODUCTION elcome to the 12th Annual Content Marketing Without in-person events and face-to-face selling, WBenchmarks, Budgets, and Trends: Insights for many who had previously paid little attention to 2022 report. What a year it has been. content marketing suddenly became aware of its power. More content marketers got a seat at the table This edition of our report looks back on the last and helped keep many businesses on their audiences’ 12 months and includes expectations for 2022. radar. Some discovered new audiences altogether. Throughout, you will see quotes from the many rich, qualitative responses we received to the question The research also confirmed what many of us already “What did the pandemic change most about your knew: Content marketers are some of the fiercest organization’s content marketing strategy/approach?” business pros around. In the most difficult of times, In all, 75% of respondents took the time to answer this they get the job done – and many come through more question and we are ever so grateful. What amazing creative and stronger than before. insights it yielded! Congratulations, content marketers, for a job well The key theme that emerged was this: The pandemic done in the most difficult of times. Our entire team awoke a sleeping giant – content marketing, that is. salutes you! 33