WHAT CUSTOMERS WANT 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:21-07:42) They feel like, “Oh my gosh, we cannot make a mistake or we'll lost a customer, and it means our experience is terrible!” And I'll just tell you that's not true. Customers will be very forgiving. They're not looking for perfection but they do want sincerity and respect. Barry LaBov