THE EXPERIENCE AFFECTSUSTAINABLE PROFITS THE PRODUCTABILITY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (02:21-02:53) You can have a wonderful product, whether it's a truck, computer, whatever it is. But if the experience for the consumer or the owner of that product is bad, they will tell you that your brand is bad. The consumer does not distinguish between the experience and the brand itself. Barry LaBov