3. How to express our brands De Ruiter The new De Ruiter brand identity is now tied more closely Evolution of the to the purpose of Bayer. We maintain the De Ruiter name and legacy leaf-house icon to provide familiarity and trust De Ruiter logo with current partners and stakeholders. And we cultivate brightness and vitality with an updated color palette and typeface that also serve to reinforce the style of Bayer. Before After 48 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 49