3. How to express our brands Seminis Color & design elements / Color Correct use of the Seminis logo ensures a consistent visual experience and brand recognition. A selection of the Bayer brand colors has been chosen to represent the Seminis brand. Our colors provide a The following are examples of misuse and unacceptable logo treatments. consistent visual experience and ensure brand recognition with every interaction. Do not separate, rearrange, resize, Do not change the colors of the logo. Do not add effects or distort Seminis primary palette Seminis secondary palette crop, or stretch elements of the logo. the logo. PANTONE: 7742C Bayer RGB: 43/102/54 Mid Green HEX: 2B6636 CMYK: 71/5/92/45 PANTONE: 376C Bayer Bayer Bayer RGB: 102/181/18 Dark Green Bright Green Green HEX: 66B512 CMYK: 57/0/100/0 Do not use the white expression unless Do not use the full color logo unless Ensure there is enough contrast there is enough contrast between the there is enough contrast between the between the logo and a background PANTONE: 553C PANTONE: 2299C logo and the image. expression and the image. color or image. RGB: 0/68/34 RGB: 137/211/41 HEX: 004422 HEX: 89D329 CMYK: 82/30/65/76 CMYK: 40/0/100/0 Do not distort the logo. Do not remove elements of the logo. Do not remove the Bayer Cross from the logo when featuring the Seminis brand alone. 40 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 41