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Beats Brand Book

Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer.

Beats Brand Guidelines

Beats Brand Book - Page 1

Beats Music Brand Guidelines BEATS MUSIC BRAND GUIDELINES 2014

Beats Music Brand Guidelines LOGO & WORDMARK

Beats Music Brand Guidelines PRIMARY LOGOMARK & WORDMARK

Beats Music Brand Guidelines PRIMARY WORDMARK

Beats Music Brand Guidelines PRIMARY LOGOMARK

Beats Music Brand Guidelines ALTERNATE LOGOMARK & WORDMARK

Beats Music Brand Guidelines SAFE AREA & EXCLUTION ZONE

Beats Music Brand Guidelines SAFE AREA & EXCLUTION ZONE

Beats Music Brand Guidelines INCORRECT USAGE

Beats Music Brand Guidelines TYPOGRAPHY

Beats Music Brand Guidelines TYPOGRAPHY Neuzeit Grotesk Black Neuzeit Grotesk Bold Neuzeit Grotesk Regular ABCDEFGHIJ abcdefghij abcdefghij KLMNOPQR klmnopqr klmnopqr STUVWXYZ stuvwxyz stuvwxyz 1234567890 1234567890 1234567890 ¡€#¢∞§¶•ªº– ¡€#¢∞§¶•ªº– ¡€#¢∞§¶•ªº–

Beats Music Brand Guidelines HEADER BODY COPY Neuzeit Grotesk Black/ -25 Tracking/ Tight leading Neuzeit Grotesk Bold and Regular/ -10 Tracking/ Open leading USE CAPS WITH Use the Neuzeit Bold where you need something more impactful than the Neuzeit -25 TRACKING. Regular but nor as punchy as Neuzeit Black. LEADING SHOULD Give your type some air. Open up your leading and never use more than -10 tracking for body BE NICE AND copy. We want to create some dynamic tension between the big chunky headers and smaller airy TIGHT LIKE THIS. body copy.

Beats Music Brand Guidelines COLOR PALETTE

Beats Music Brand Guidelines COLOR Color plays a critical role in the way that we express our brand. The color gradient reinforces movement and interaction within the interface. Engagement and Experience Identification and Awareness COLOR WEIGHTING

Beats Music Brand Guidelines GRADIENT COLOR PALETTE C74 M89 Y0 K0 C64 M82 Y0 K0 C42 M90 Y0 K0 C0 M100 Y81 K4 C0 M0 Y0 K0 R101 G45 B176 R137 G39 B142 R137 G39 B142 R227 G24 B55 R255 G255 B255 45° #652DB0 #89278E #BC1F5D #E31837 #FFFFFF PANTONE 186C The 45° gradient of color reinforces movement and interaction C19 M15 Y16 K0 C43 M35 Y35 K1 C60 M51 Y51 K20 C72 M66 Y65 K73 C0 M0 Y0 K100 within the interface. The gradient always goes from red in the R204 G204 B204 R153 G153 B153 R102 G102 B102 R33 G33 B33 R0 G0 B0 top right to purple in the bottom left. #CCCCCC #999999 #666666 #212121 #000000 PANTONE BLACK C

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines

Beats Music Brand Guidelines THANK YOU