Beats Music Brand Guidelines GRADIENT COLOR PALETTE C74 M89 Y0 K0 C64 M82 Y0 K0 C42 M90 Y0 K0 C0 M100 Y81 K4 C0 M0 Y0 K0 R101 G45 B176 R137 G39 B142 R137 G39 B142 R227 G24 B55 R255 G255 B255 45° #652DB0 #89278E #BC1F5D #E31837 #FFFFFF PANTONE 186C The 45° gradient of color reinforces movement and interaction C19 M15 Y16 K0 C43 M35 Y35 K1 C60 M51 Y51 K20 C72 M66 Y65 K73 C0 M0 Y0 K100 within the interface. The gradient always goes from red in the R204 G204 B204 R153 G153 B153 R102 G102 B102 R33 G33 B33 R0 G0 B0 top right to purple in the bottom left. #CCCCCC #999999 #666666 #212121 #000000 PANTONE BLACK C