Berkshire Hathaway HomeServices Basic Branding Guidelines 5 Marketing materials and websites must always contain your customized wordmark logo with or without the Quality Seal. t he Quality Seal should never be used alone without your logo being somewhere on the page. t he following examples show some of the possible misuses of the Quality Seal. t o ensure correct, consistent usage, always follow these examples. t HE QUALI ty SEAL Do not use colors outside the approved palette. Do not scale horizontally or vertically. Do not combine color combinations. Do not add special effects.