Berkshire Hathaway HomeServices Basic Branding Guidelines 2 BHHS – t he abbreviation for Berkshire Hathaway HomeServices. Lock-up – Spacing of elements within BHHS Signatures. REsource Center – Private extranet site for affiliates, located at www.bhhs r Esourcecenter.com. Quality Seal – BHHS Signatures : Corporate Signature – t he Quality Seal and the words “Berkshire Hathaway HomeServices.” Affiliate Signature – t he corporate Signature with the affiliate DBA Name below or beside it. G LOSSA ry