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S SERVICEMarketing and HOME ® Y A Advertising Good to know W THA THE IDEA SHIRE HA In real estate, knowledge means strength to the franchise, network broker and sales BERK professional. It means confidence to buyers and it means comfort to the sellers. It implies a spirit of collaboration and a willingness to work together. We position the brand as the go-to knowledge expert by consistently providing sound insights and genuine advice. Upon receiving those insights and advice, most respond with “good to know.” And we couldn’t agree more. Our network brokers and sales professionals are good to know. Our market insights are 21 good to know. Our network’s buyers and sellers needs are good to know. Ultimately, Berkshire Hathaway HomeServices is good to know. N 2023 A S J BRAND GUIDELINE

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