S SERVICE HOME Y A Company Logo Misuse W THA EXAMPLES SHIRE HA We are guardians of the Berkshire Hathaway HomeServices brand and brand identity and BERK great care should be taken to preserve its integrity. Consistency is the key to building a strong and lasting impression of our brand in the minds of our audience. To uphold the quality of applications, always Do not change proportions or Do not use non-approved color Do not add effects to the logo use the original files, and do not alter them. For stretch the logo resizing, always use the vector (.eps) files. 49 ALLISON & DOYLE REAL ESTATE Don’t use multiple colors on the logo Do not alter approved sizing and distance Do not use unapproved typefaces lockup relationships N 2023 A S J BRAND GUIDELINE