S SERVICE HOME Y A Color Palettes Traditional Theme W THA COLOR PALETTE SHIRE HA The Traditional palette is inspired by colors that HEX: #670038 pay respect to where the Berkshire Hathaway CABERNET RGB: 103_0_56 BERK HomeServices brand came from and how it can CMYK: 42_100_51_44 be elevated into a fresh look for the future. Y MAR I R HEX: FFFFFF Primary Colors P WHITE RGB: 255_ 255_255 The primary colors are Cabernet and White. The CMYK: 0_0_0_0 main brand color, Cabernet, is reinvigorated to be warmer. It’s a bold, unique color that ESPRESSO HEX: #2A2223 represents creativity and imagination. RGB: 42_34_35 70 CMYK: 66_68_64_71 Secondary Colors Espresso, Earth, Dove, and Pearl make up the EARTH HEX: #72595E RGB: 114_89_94 secondary colors. These colors complement Y CMYK: 50_58_47_17 R A the richness of Cabernet with softer, subtler D tones, helping the palette to feel mature and ON C DOVE HEX: #AA979C refined. SE RGB: 170_151_156 Accent Colors CMYK: 36_40_32_1 Rosé and Blush are accent colors. These PEARL HEX: #F5F1F2 colors should be used in small amounts, to add RGB: 245_241_242 N 2023 emphasis. CMYK: 3_4_2_0 A S J ROSÉ HEX: #ECE3E5 RGB: 236_227_229 T CMYK: 6_9_5_0 N E C C A BLUSH HEX: #C299AF RGB: 194_153_175 CMYK: 24_43_16_0 BRAND GUIDELINE