Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2nd Edition) Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. A fully updated guide to making your landing pages profitable Unleash Your Primal Brain: Demystifying how we think and why we act Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.
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