Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand Brand Bewitchery is for leaders of purpose- driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.