35 BMC Brand Identity Version 06/13/22 Page. 5/ ©Copyright 2020-22 BMC Software, Inc. Our goal is to position BMC as a modern technology brand that’s innovative, trusted, relevant, and differentiated. Customers are at the center of everything we do. We’re sticklers for being on-strategy, on-brand, hyper-consistent, and measured. Our existence is to demonstrate BMC’s evolution, market relevance, and innovation through storytelling and amazing experiences. All materials that feature the BMC brand have an influence on how people perceive the company. Our designers and project managers are trained to create memorable and effective marketing materials while adhering to guidelines, and by consistently using the brand standards found here, you will properly align your materials with the BMC identity. Brand Strategy Brand Strategy