35 BMC Brand Identity Version 06/13/22 Page. 12/ ©Copyright 2020-22 BMC Software, Inc. Logo Usage CLEAR SPACE X X X X X 1/2 X 1/2 X COLOR VERSIONS & BACKGROUNDS IMAGE BACKGROUND Use the reversed version when placing the logo over any color within the BMC color palette. The background should never impair the logo’s legibility or impact. The logo may be used over calm areas of photography, provided there is adequate contrast. Be judicious about where and when this is used. Providing the right amount of clear space around the logo makes it easier to distinguish, and reinforces the importance of the BMC identity. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the letter “c” in bmc. Logo