35 BMC Brand Identity Version 06/13/22 Page. 9/ ©Copyright 2020-22 BMC Software, Inc. Corporate Tagline “Run and Reinvent” is our corporate tagline. Our customers are under increasing pressure to manage disruption seamlessly (Run) while delivering the operations and service innovations internal and external customers need as they navigate change (Reinvent). BMC is uniquely positioned to help our customers do both. Run and Reinvent is not just a tagline, but an ongoing commitment to our customers as pursue their digital initiatives following the Autonomous Digital Enterprise (ADE) framework. To learn more about the ADE evolution and what Run and Reinvent means for our customers, click here logo corporate tagline Logo