Providing t he tools, suppor t
 and insight t hey need. Ability to grow wit hout being 
 forced to rely on t he mega 
 monopolies of t he retail industr y. Safe and secure commerce 
 across sur faces. Merchants, Shoppers, 
 Creators, and more. Empower merchants 
 to thrive independently, 
 creating trusted shopping
 destinations for everyone. 7 Introduction Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Strategy