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53 Red #FF4F50 RGB: 255.79.80 CMYK: 0.84.65.0
 Pantone: Red 032 U Pink #FF76F2 RGB: 255.118.242 CMYK: 14.59.0.0
 Pantone: 907 C Purple #9A4EFF RGB: 154.78.255 CMYK: 59.73.0.0
 Pantone: 814 U Blue #006DFF RGB: 0.109.255 CMYK: 80.59.0.0
 Pantone: 2728 C Green #00C42E RGB: 0.196.46 CMYK: 75.0.100.0
 Pantone: 802 U Secondary colors Light Red #FF7D7D RGB: 255.125.125 CMYK: 0.65.40.0
 Pantone: 17 7 C Light Pink #FF9AF1 RGB: 255.154.241 CMYK: 8.45.0.0
 Pantone: 244 C Light Purple #B688FF RGB: 182.136.255 CMYK: 38.48.0.0
 Pantone: 928 C Light Blue #71B5FF RGB: 113.181.255 CMYK: 48.19.0.0
 Pantone: 284 C Light Green #7DDB8 B RGB: 125.219.13 9 CMYK: 49.0.62.0
 Pantone: 353 C Our secondar y colors are used 
 on our website, in presentations and in illustration. They can 
 help differentiate between demographics, highlight key information and add anot her
 level of energy to t he Bolt brand. These colors should be used sparingly, never as main floods
 of backgrounds or typography. They are meant to help empower 
 our primar y set of colors. Introduction Strategy Tone of Voice Logo Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Color

Bolt Brand Book - Page 53 Bolt Brand Book Page 52 Page 54

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