72 Type alignment Sometimes we center
 align headlines. Sometimes we are left aligned. Sometimes we 
 go smaller when 
 we have more 
 things to say. Here are a few examples of ways t hat you may align your copy. These are suggestions rat her t han definitive rules, but always keep legibility, consistency and clarity in mind when creating somet hing new. Introduction Strategy Tone of Voice Logo Color Ar t Direction Illustration Iconography Expressions Components Motion Contact Typography