E m o t i ve D y n a m i c D i ve rs e Our photography should capture t he energy and joy 
 of t he Bolt experience. Our photography should always showcase our community in an expressive way, having fun and filled wit h emotion. Our photographs should always be shot using a wide angle lens. This helps to make our subjects feel larger t han life, adds some slight surreality and movement. Our photography should be as diverse and inclusive 
 as our platform. That ’s why we always shoot people 
 of different ages, backgrounds, and personalities. 83 Introduction Strategy Tone of Voice Logo Color Typography Illustration Iconography Expressions Components Motion Contact Ar t Direction Portrait principles People are what make Bolt, Bolt and so photos of merchants and shoppers alike are ver y impor tant for our brand. We have a set of principles we adhere to when shooting our photography.