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 to the finish line. ➂ ➀ ➁ ➀ Headline is more t he hero wit h illustrations suppor ting. ➁ Illustration is t he hero 
 wit h subtit le suppor ting. ➂ Illustration is hero wit h suppor ting ui. Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Iconography Expressions Components Motion Contact Illustration 101 Illustrations + type When we pair type and illustrations toget her in different occasions, t here are times where t he illustrations take t he lead or act as suppor ting role to type. Type and illustrations should never take up t he same prominence. Determine which is t he focal point of t he communication, and make one much more prominent t han t he ot her. Here are a few examples: