41 Co-branding x x x 0.28x 0.28x 0.28x Sometimes, we may need to lockup our logo wit h anot her business or par tner. We separate our logo and a par tner ’s logo by t he distance
 of 0.28x. ‘x’ is defined by t he 
 widt h of our logo. Our par tner ’s logo should never exceed t he 
 size height of our symbol, 
 wit h t he exception of small overhanging elements. For example due to t he Fanatics logo’s irregular size, we have to optically align to t heir wordmark as opposed to t he flag’s edge. Introduction Strategy Tone of Voice Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Logo