74 Type + art Checkout faster than you can say 
 one click. O n e - c l i c k c h e c ko u t 
 w i t h B o l t . Checkout in (half) the blink
 of an eye. ➀ ➂ ➀ Headline is more t he hero wit h photograph suppor ting. ➁ Illustration is t he hero wit h 
 copy suppor ting. ➂ Headline is t he hero wit h textural bolt shape suppor ting. Most of t he time typography will be paired wit h a photograph, illustration or bolt graphic. 

 When combining type and image, always be sure to t hink of t he hierarchy of elements. Type and image should never take up t he same prominence. Determine which is t he focal point of t he communication, and make one much more prominent t han 
 t he ot her. Here are a few examples: Introduction Strategy Tone of Voice Logo Color Ar t Direction Illustration Iconography Expressions Components Motion Contact Typography ➀ Shop 
 for what you love. ➁