40 Logo usage ➀ ➁ ➀ Logo as primar y element ➁ Logo as secondar y element The Bolt logo may be used as t he large primar y element in a piece of communication, or secondarily to suppor t text or imager y. Be conscious of sizing and contrast to ensure its primar y 
 or secondar y functionality. We don’ t want t he logo and adjacent elements to feel exact ly t he same. Introduction Strategy Tone of Voice Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Logo