36 Introduction Strategy Tone of Voice Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Logo Our logo sit s at the c ore of our brand. 
 It’s b old and unique capturing the
 essenc e of the Bolt brand and should 
 b e used on all of our c ommunications.
 The following guidanc e will instruct you 
 on how to most ef fectively use our logo.