3 Table of Content s Strategy
 Tone of Voic e
 Logo
 Color
 Typ ography
 Ar t Direction Illustration Ic onography
 Expressions
 Comp onent s Motion
 Cont act 4 20 35 48 57 80 95 103 1 1 1 130 134 146 3 Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact