66 Highlight s Checkout faster than you can say
 . one-click Checkout in the blink
 of an eye. (half) ➀ ➁ Sometimes we use color to highlight cer tain words on a page for emphasis. The highlight color should be brighter t han t he rest of t he sentence or paragraph, and is usually Lightning Yellow or Light Gray. ➀ Background: dark gray, text: light 
 gray, highlight: lightning yellow. ➁ Background: Bolt black, text: light 
 gray, highlight: lightning yellow Introduction Strategy Tone of Voice Logo Color Ar t Direction Illustration Iconography Expressions Components Motion Contact Typography