47 Our icon is just as important
 as our main logo.

 Please use it carefully. Don’ t make it hard to read. Don’ t make it too small. Don’ t stretch it. Don’ t put it next to t he logo. Don’ t use secondar y colors. Don’ t put it in t he logo. Don’ t stroke it. Introduction Strategy Tone of Voice Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Logo