55 Color Watchout s Checkout faster than you can say 
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 way to pay for something online. ➁ ➂ ➃ ➀ Don’ t use too many colors. ➁ Don’ t use secondar y backgrounds. ➂ Don’ t use secondar y highlights. ➃ Don’ t use secondar y colored bolts. Wit h so many secondar y colors, 
 it could be tempting to use t hem all over. Please be mindful of t he rules in t his guideline document and do not overuse t he secondar y palette. They should be suppor tive rat her t han leading. Introduction Strategy Tone of Voice Logo Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Color