84 Introduction Strategy Tone of Voice Logo Color Typography Illustration Iconography Expressions Components Motion Contact Ar t Direction People People are t he hear t of t he Bolt brand. Representing shoppers and merchants alike, our photography subjects should be as diverse and inclusive as our platform, energetic 
 and expressive. 

 Their poses and actions should lend t hemselves to our dynamic wide angle style, creating movement t hrough t he image, drawing users into t heir world.