Photos + logo Most of t he time photographs 
 will be paired wit h our logo.

 When combining type and image, always be sure to t hink of t he hierarchy of elements. Type and image should never take up t he same prominence. Determine which is t he focal point of t he communication, and make one much more prominent t han t he ot her. Here are a few examples. 93 Introduction Strategy Tone of Voice Logo Color Typography Illustration Iconography Expressions Components Motion Contact Ar t Direction