38 Logo color ➀ ➁ ➂ ➃ ➀ Bolt Black logo for Lightning 
 Yellow backgrounds. ➁ Light Gray logo for
 dark backgrounds. ➂ Bolt Black logo for 
 light backgrounds. ➃ Lightning Yellow or Light Gray 
 logo for use on photographs. Our logo may be used in Lightning Yellow, Light gray, and Bolt Black (more on t hese colors later). Use t he elements in your piece of communication to determine t he color of your logo for maximum contrast and clarity. If your background light, you should be using a Bolt Black logo. If your background is dark, use t he logo in Light gray or Lightning Yellow. Over photography, you may use Light gray or Lightning Yellow, but be sure it is clear and legible. Never use t he logo in any of t he secondar y colors. Introduction Strategy Tone of Voice Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Logo