For Shoppers Any mental gymnastics required in t he shopping experience — research, product and merchant discover y, consideration, t he final decision — should be left in t he pre-purchase stage. Checking out swift ly and safely wit h Bolt can be t he mood- boosting cherr y on top, not cause to ret hink t he whole routine. No passwords, no fumbling for cards or wallets. Close out wit h an exceptional one-click experience t hat frees you from frustration and makes coming back even more enjoyable. Shopping t hat instills a sense of confident completion, so you feel great—not just about what you got, but also how you got t here. Shopping is simply better wit h Bolt. 14 Turn stress into suc c ess Introduction Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Strategy
Bolt Brand Book Page 13 Page 15