Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Iconography Expressions Components Motion Contact Illustration 100 Illustrations + bolt s Illustrations may be used on solid colored backgrounds or wit h colored bolt shapes behind t hem. When we use t hem wit h t he bolt shapes, we want to maximize t he color difference wit h areas t hat are layered on top of each ot her, to prevent illustrations from blending wit h t he bolt shapes.