➀ ➁ 91 Introduction Strategy Tone of Voice Logo Color Typography Illustration Iconography Expressions Components Motion Contact Ar t Direction Bounding boxes Subjects will often be cut out from t heir backgrounds to allow us to place t hem atop our key brand colors. When pairing a cutout subject wit h a bounding box (which we talk about a bit alter) you can eit her place t hem fully inside t he box, or have t hem bleed outside of it for more dynamism. If your subject bleeds outside 
 of t he box, make sure t hey 
 only bleed off of two sides. ➀ Subject in box. ➁ Subject bleeding out of box 
 on top and right sides.