22 Tone of voic e is our way of making every interaction with Bolt ef for tless, energetic and c omp elling through language. It means how we use words and stories to bring the brand to life across real and vir tual worlds, product s, marketing campaigns, customer-facing c omms, and internal document s. Introduction Strategy Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Tone of Voice
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