Brand experience activation

A01 (Food & Drink) HEINZ TATTOO INK HEINZ HEINZ TOMATO KETCHUP SOKO, Sao Paulo BRAZIL BRONZE LION BRONZE LION CHERNIGIVSKE - THE BEER WITH A UKRAINIAN HEART CHERNIGIVSKE CHERNIGIVSKE ANHEUSER-BUSCH INBEV, Leuven / DRAFTLINE EUROPE, London BELGIUM BRONZE LION BRONZE LION 0.0 BARRIERS HEINEKEN HEINEKEN 0.0. ALCOHOL Le Pub, Sao Paolo BRAZIL SILVER LION SILVER LION A03 (Healthcare) DOGS WITHOUT BORDERS SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY) KDOG CANCER DETECT GROUP VMLY&R, New York / VMLY&R, Sao Paulo / VMLY&R, Madrid USA SILVER LION SILVER LION SEE MY SKIN VASELINE VASELINE EDELMAN, New York USA GOLD LION GOLD LION A05 (Retail) WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA BRONZE LION BRONZE LION A06 (Travel / Leisure) BORDERLESS WEDDINGS AEROMÉXICO AEROMÉXICO AEROMÉXICO, Mexico City MEXICO BRONZE LION BRONZE LION A07 (Media / Entertainment) MISSING MATOAKA MUSKRAT MAGAZINE ONLINE MAGAZINE BBDO CANADA, Toronto CANADA SILVER LION SILVER LION GUARDED BUS STOP ELETROMIDIA ELETROMIDIA ALMAPBBDO, Sao Paulo BRAZIL BRONZE LION BRONZE LION A08 (Consumer Services / Business to Business) CERTIFIED HUMAN INTEL INTEL DENTSU CREATIVE, Chicago USA SILVER LION SILVER LION THE AUTISM JOURNEY TELEFONICA'S VIVO ONLINE TOOL AFRICA CREATIVE DDB, Sao Paulo BRAZIL BRONZE LION BRONZE LION B01 (Social Engagement & Integration for Live Experience) MCDRIP MCDONALD'S MCDONALD'S NORD DDB, Helsinki FINLAND BRONZE LION BRONZE LION WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA GOLD LION GOLD LION B02 (Use of Mobile & Devices) KNOCK KNOCK KOREAN NATIONAL POLICE AGENCY A SILENT EMERGENCY CALL CHEIL WORLDWIDE, Seoul SOUTH KOREA GOLD LION GOLD LION MISSING MATOAKA MUSKRAT MAGAZINE ONLINE MAGAZINE BBDO CANADA, Toronto CANADA BRONZE LION BRONZE LION SAFELIST TELEFÓNICA MOVISTAR VMLY&R, Santiago CHILE BRONZE LION BRONZE LION WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA GOLD LION GOLD LION B03 (Use of Website / Microsites) WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND SILVER LION SILVER LION B07 (Tangible & Spatial Technology) TURNSTILE TURBINES IBERDROLA SUBWAY TURNSTILE WEBER SHANDWICK, Paris FRANCE SILVER LION SILVER LION B09 (Tech-led Brand Experience) SAMSUNG UNFEAR SAMSUNG SPAIN UNFEAR APP CHEIL WORLDWIDE, Madrid SPAIN SILVER LION SILVER LION THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY GOLD LION GOLD LION THE ARTOIS PROBABILITY ANHEUSER-BUSCH INBEV, STELLA ARTOIS STELLA ARTOIS GUT, Buenos Aires ARGENTINA SILVER LION SILVER LION B10 (Cross-platform Digital Experience) MISSING MATOAKA MUSKRAT MAGAZINE ONLINE MAGAZINE BBDO CANADA, Toronto CANADA GOLD LION GOLD LION ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT MICROSOFT 365 McCANN, New York USA BRONZE LION BRONZE LION C01 (Customer Retail / In-store Experience) IS THAT HEINZ? HEINZ HEINZ TOMATO KETCHUP WUNDERMAN THOMPSON TURKEY, Istanbul TURKEY BRONZE LION BRONZE LION C02 (Retail Promotions & Competitions) FRIES CLAIMS MCDONALD'S MCDONALD'S LEO BURNETT, London UNITED KINGDOM SILVER LION SILVER LION COCA-COLA MAGIC AUDIOS THE COCA-COLA COMPANY COCA-COLA AND COCA-COLA NO SUGAR OGILVY, São Paulo BRAZIL BRONZE LION BRONZE LION C03 (Customer Acquisition & Retention) EAT LIKE A CHAMP PEDIDOS YA PEDIDOS YA GUT, Buenos Aires ARGENTINA BRONZE LION BRONZE LION D01 (Live Brand Experience or Activation) NRA CHILDREN'S MUSEUM CHANGE THE REF CHANGE THE REF OGILVY, Chicago USA SILVER LION SILVER LION 900 MINUTES FOR EQUALITY CORONA CORONA WE BELIEVERS, New York USA BRONZE LION BRONZE LION BRAHMA MEDICAL DEPARTMENT BRAHMA BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL BRONZE LION BRONZE LION D02 (Guerrilla Marketing & Stunts) THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES BRONZE LION BRONZE LION CHAMPIONS LEAGUE CRASHERS PEPSICO PURCHASE LAY'S SLAP GLOBAL, New York USA BRONZE LION BRONZE LION UNBANNED ARMBAND ALL OUT ALL OUT ALMAPBBDO, Sao Paulo BRAZIL BRONZE LION BRONZE LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM BRONZE LION BRONZE LION D03 (Brand-owned Experiences) DIVERSITREE CLARITIN CLARITIN ALLERGY MEDICINE ENERGY BBDO, Chicago USA SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award

THE BRAKE ROOM CHICK-FIL-A CHICK-FIL-A McCANN, New York USA SILVER LION SILVER LION D04 (Sponsorship & Brand Partnership) FIFA 23 X TED LASSO EA SPORTS & APPLE FIFA 23 X TED LASSO APPLE, Cupertino / EA SPORTS, Redwood City USA GRAND PRIX GRAND PRIX THE HIGH STAKES BEER AD BLUE MOON COORS LIGHT, MILLER LITE & BLUE MOON DROGA5, PART OF ACCENTURE SONG, New York USA BRONZE LION BRONZE LION BUNDY MIXER BUNDABERG BUNDABERG RUM LEO BURNETT, Sydney AUSTRALIA SILVER LION SILVER LION CERTIFIED CARE RAID SC JOHNSON / RAID ENERGY BBDO, Chicago USA SILVER LION SILVER LION OREO CHEAT COOKIES MONDELEZ EUROPE OREO SAATCHI & SAATCHI, Dusseldorf GERMANY BRONZE LION BRONZE LION EAT LIKE A CHAMP PEDIDOS YA PEDIDOS YA GUT, Buenos Aires ARGENTINA SILVER LION SILVER LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM GOLD LION GOLD LION DOGS WITHOUT BORDERS SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY) KDOG CANCER DETECT GROUP VMLY&R, New York / VMLY&R, Sao Paulo / VMLY&R, Madrid USA BRONZE LION BRONZE LION D05 (Launch / Re-launch) HEINEKICKS HEINEKEN HEINEKEN BBH SINGAPORE / PUBLICIS ITALY | LEPUB, Milan / BBH SINGAPORE SINGAPORE BRONZE LION BRONZE LION AIRTEL 175 REPLAYED AIRTEL AIRTEL TELECOMMUNICATIONS LEO BURNETT, Mumbai INDIA GOLD LION GOLD LION SMART PLANTS PLANT DROP PLANT DROP: ECOMMERCE HOUSE PLANT RETAIL McCANN, London / McCANN HEALTH, London UNITED KINGDOM SILVER LION SILVER LION HEAVEN FISH REGAL SPRING FARMED FISH FOR EXPORT OGILVY HONDURAS, Tegucigalpa HONDURAS SILVER LION SILVER LION D06 (360 Integrated Brand Experience ) TIDE LUCKY JERSEY TIDE TIDE HYGIENIC CLEAN POWER PODS SAATCHI & SAATCHI, New York USA SILVER LION SILVER LION E02 (Challenger Brand) PETRA MILK PETRA BEER PETRA BEER BETC HAVAS, Sao Paulo BRAZIL BRONZE LION BRONZE LION E03 (Single-market Campaign) THE TAX FREE BAGEL PHILADELPHIA CREAM CHEESE CREAM CHEESE GUT, Miami USA BRONZE LION BRONZE LION MAYO MCHACK HELLMANN'S HELLMANN'S MAYONNAISE EDELMAN, London UNITED KINGDOM SILVER LION SILVER LION E04 (Social Behaviour) RAISE YOUR ARCHES MCDONALD'S MCDONALD'S LEO BURNETT, London UNITED KINGDOM SILVER LION SILVER LION THE POSTPONED DAY LALCEC LALCEC GREY ARGENTINA, Buenos Aires ARGENTINA SILVER LION SILVER LION SCROLLING THERAPY EUROFARMA EUROFARMA DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago ARGENTINA BRONZE LION BRONZE LION E05 (Cultural Insight) PORTUGUESE (RE)CONSTITUTION PENGUIN RANDOM HOUSE PENGUIN BOOKS FCB LISBON PORTUGAL SILVER LION SILVER LION ANNE DE GAULLE FONDATION ANNE DE GAULLE ASSOCIATION HAVAS PARIS FRANCE BRONZE LION BRONZE LION ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT MICROSOFT 365 McCANN, New York USA GOLD LION GOLD LION HEAVEN FISH REGAL SPRING FARMED FISH FOR EXPORT OGILVY HONDURAS, Tegucigalpa HONDURAS GOLD LION GOLD LION E07 (Corporate Purpose & Social Responsibility) R PLATES MYCAR TYRE & AUTO MYCAR TYRE & AUTO TBWA\SYDNEY AUSTRALIA BRONZE LION BRONZE LION CERTIFIED CARE RAID SC JOHNSON / RAID ENERGY BBDO, Chicago USA GOLD LION GOLD LION ARE YOU PRESS WORTHY? COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW TBWA\CHIAT\DAY, New York City USA BRONZE LION BRONZE LION PASSIVE COOKING BARILLA BARILLA PUBLICIS ITALY | LEPUB, Milan ITALY BRONZE LION BRONZE LION RUNNER 321 ADIDAS ADIDAS FCB TORONTO CANADA BRONZE LION BRONZE LION SURAKSHA KA TEEKA MORTEIN PRODUCT DENTSU CREATIVE, Gurgaon INDIA BRONZE LION BRONZE LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM SILVER LION SILVER LION SEE MY SKIN VASELINE VASELINE EDELMAN, New York USA SILVER LION SILVER LION E08 (Market Disruption) THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award