Hierarchy. TITLE HEADING OPEN SANS SEMIBOLD TITLE Hierarchy OPEN SANS EXTRABOLD SUB TITLE When companies take the time. OPEN SANS SEMIBOLD Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. When companies take the time to create brand guidelines, it helps to ensure BODY TEXT that their brand image stays consistent no matter where it shows up. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. OPEN SANS LIGHT HIERARCHY TYPEFACE BRAND GUIDELINES