Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms Mid-Office Services Mid-office services mainly include enterprise integration services, search services, social and collaboration services, commerce services, self-learning services, and workflow and orchestration services. Integration services form the backbone of the platform extensibility. Integration services provide support for a flexible integration model by supporting various integration methods such as microservices-based integration, APIs, and such. The integration module also supports a pluggable adaptor framework and out- of- the-box integration plugins to social media platforms, ERP systems, and such. Search services normally include enterprise search engines that index enterprise data and provide relevant search results. Various capabilities in this category are site search, content search, advanced search (faceted search, search filtering, and personalized search). Cognitive search is an emerging technology in this category. Machine learning and natural language processing methods are used in cognitive search to understand natural language queries and provide contextual results by processing structured and unstructured data. Social and collaboration services provide tools to collaborate and share information. This module includes blog, wiki, forums, communities, chat, messenger, people finder, shared calendar, feedback, surveys/polls, review and rating widgets, and such. Knowledge management systems should be centralized across the enterprise for effective usage of knowledge. Search built on top of a centralized knowledge base can be used for training, e-learning, troubleshooting, and for customer support. Commerce services provide digital commerce-related functionality such as order management, catalog management, product information management, merchandise management, gift registry, and such. Most of the DXPs provide inbuilt commerce services for quickly developing a digital commerce platform. Self-learning services include employing AI and machine learning methods to train the model to perform various tasks such as smart recommendations, image recognition, financial advisors, text analytics, and such. AI methods are used to enable chatbots and virtual assistants. The workflow and orchestration module consists of business process modeling tools, rules engine, and workflow automation tools to model and optimally design business processes. Campaign/marketing services are used by the sales and marketing team. This module includes capabilities such as customer segmentation, campaign lifecycle management (campaign generation, campaign configuration, campaign execution, and campaign 272